What is a Newborn Care Specialist?
A NCS is generally hired to care for newborns either overnight or around the clock, and works independently with minimal guidance from parents. They are familiar with all of the “normal” appearances and behaviors of a newborn, and can help families determine when something is outside of that range of normal in order for parents to have peace of mind that their newborn is developing appropriately.
An NCS often has extensive knowledge in caring for multiples or premature infants, and is well versed in establishing good eating and sleeping habits to set the optimal stage for sleep conditioning, with the goal of getting the newborn to sleep through the night and take age appropriate naps as soon as is healthy and possible for that individual newborn. A NCS is also well versed in supporting family values and understands the importance of a child having healthy, educated, and empowered parents.
A NCS will understand the value of and will support a breastfeeding/chestfeeding parent, and will also understand and support without judgment a parent who chooses to formula feed, no matter the reason. They will also have a basic understanding of Postpartum Mood Disorders, and can help keep the entire family healthy by knowing when to suggest outside help.
The most recent information on optimal newborn care is something that the NCS keeps up with, and those resources are shared with families in order for parents to make educated decisions based on current research and what works best for their family dynamic and values. The NCS is willing to mentor others and be mentored whenever it is appropriate, and fully understands the scope of practice they should work within at all times.

A Newborn Care Specialist is...
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a certified professional to care for mothers and their babies during their 4th trimester (first 3-4 months of the life of an infant)
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a lactation specialist (whether breastfeeding or formula feeding)
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a professional trained in optimal sleep habits, caring for multiples, and best practices for the health and safety of a newborn
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a source of information (following Pediatric guidelines, and World Health Organization's guidelines)

A Newborn Care Specialist is NOT ...
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babysitter, nanny or house cleaner
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a nurse
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a midwife
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a gynaecologist
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a replacement of any of your medical care specialists
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a replacement of you or your partner
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there to make decisions for you